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  Privacy and Cookies Policy ("Privacy Policy")  

This Privacy Policy contains 15 sections. You can view each section by selecting the links below:

1 Introduction

1.1 Welcome to Pottermore, the digital home of the Harry Potter books (“Pottermore”). Pottermore includes an interactive online platform known as “Pottermore.com”, which is described in more detail in our Terms and Conditions (“Terms”), as well as an online eBook and digital audio book shop known as the “Pottermore Shop”. Pottermore is owned by Pottermore Limited (referred to as “we”, “us” or “our” as appropriate, a company established in England and Wales). Pottermore is currently available through the website at http://www.pottermore.com. We may also make Pottermore or other versions of it available through a number of digital channels or devices.

1.2 This Privacy Policy describes how we deal with personal information and privacy issues. For the purpose of the UK’s Data Protection Act 1998, the data controller is Pottermore Limited. Please see our Terms and our About Pottermore page for more information about Pottermore Limited and the basis upon which we provide Pottermore. Some of the capitalised words used in this Privacy Policy are defined in the Terms.

1.3 We are committed to safeguarding the privacy of users of Pottermore and strive to make Pottermore a fun, safe and secure experience for all users. We encourage all users to act responsibly and with care when it comes to their personal information and that of others. Please read this Privacy Policy to understand how the information you provide to us is used and protected. If you have any queries or concerns regarding these practices, please refer to our Help pages in the first instance.

1.4 Please note that by visiting and using Pottermore or consenting for your child to do the same, you are agreeing to the use of your or your child’s personal information as described in this Privacy Policy. For further information on how we use your child’s personal information and the measures we adopt to safeguard their privacy, please see our Child Safety Policy.

2 Changes to our privacy policy

2.1 We may make any change to this Privacy Policy at any time. If we make any material changes we will notify you by sending you an email to the last email address that you provided to us and/or by posting a copy of the changes on Pottermore. Subject to paragraph 2.2, any changes will take effect seven (7) days after the date of our email or the date we post the modified terms on Pottermore, whichever is earlier. If you continue to make use of Pottermore after that period expires you are confirming that you agree to be bound by the modified Privacy Policy. As noted in our Terms, you are responsible for keeping your account information up to date, including your/your parent or guardian’s email address. If the email address to which we send notification to you under this clause is no longer valid but you have failed to notify us of this, the sending of our email (notifying you of any changes to the Terms) will be deemed, nonetheless, to be effective notice of the modified Privacy Policy.

2.2 If we make any material changes in the way we collect, use and/or share personal information, we will give you prominent notice of these changes and offer you a choice about whether the changes should apply to any personal information that we previously collected from you. If we make material changes to how we collect and use personal information from children under the age of 13, we will notify parents or guardians by email in order to obtain verifiable parental consent for the new uses of their child’s personal information.

3 The information we collect and how we use it

3.1 The information we collect on Pottermore and the way we use that information includes the following (all of which is required to enable you to create either a Pottermore Account or a Pottermore Shop Account):

WHEN CREATING A POTTERMORE ACCOUNT:

For users of all ages, we collect:

Your date of birth – this is not displayed publicly on Pottermore. We only use this information to:

§ verify your age for the purposes of determining whether we need to seek your parent or guardian’s verifiable parental consent for your use of Pottermore.com;

§ verify your age to ensure that you only receive communications that are appropriate for your age.

Your country of residence – we only use this information to:

§ present the correct version of Pottermore.com and the correct version of any information relevant to your use of Pottermore.com to you;

§ create your identity on Pottermore.com in conjunction with other information you provide.

For users under 13 years of age, we also collect the following for internal purposes only:

Your first name only – this is not displayed publicly on Pottermore. We only use this information to:

§ allow your parent or guardian to identify you as the subject of a request by us for their permission for you to access and use Pottermore.com.

Your parent or guardian’s email address – this is not displayed publicly on Pottermore. We only use this information to:

§ provide your parent or guardian with details regarding our use of the information that you provide to us;

§ request permission from your parent or guardian for you to access and use Pottermore.com;

§ request that your parent or guardian accepts the Terms on your behalf;

§ manage and communicate with you and your parent or guardian about your access to, or use of, Pottermore.com, as well as to inform you and them of updates to your Pottermore Account;

§ send your parent or guardian a password reminder upon your request;

§ reply to any correspondence sent to us.

For users aged 13 and over, we also collect:

Your first name and surname – this is not displayed publicly on Pottermore. We only use this information to:

§ identify and address you when communicating with you about your access to, or use of, Pottermore.com;

§ ensure that we correctly associate your Pottermore Account with another of your online accounts when you choose to link those accounts together (for example, when linking a social networking site account).

Your gender - this is not displayed publicly on Pottermore. We only use this information to:

§ address you when communicating with you about your access to, or use of, Pottermore.com; for any other reasonable purposes related to Pottermore.com or to your Pottermore Account.

Your email address – this is not displayed publicly on Pottermore. We only use this information to:

§ manage and communicate with you about your access to, or use of, Pottermore.com, as well as to inform you of updates to your Pottermore Account;

§ reply to any correspondence sent to us;

§ send you a password reminder upon your request; and

§ for any other reasonable purposes related to Pottermore.com or your Pottermore Account.

For users aged 16 and over, we also collect:

Your marketing preferences – these are not displayed publicly on Pottermore. In addition to the purposes stated above, we will use your email address to:

§ send you marketing communications from time to time containing (i) general news about Pottermore and the world of Harry Potter; (ii) news regarding activity and content on Pottermore; (iii) special offers and promotions on products and/or services that are closely connected with Pottermore and the Harry Potter series; but only if you indicate that you wish to receive such marketing communications at the time you create your Pottermore Account. After receiving your permission to do so, we will send you marketing communications until you indicate that you wish to stop receiving such communications, which you can do at any time by following the instructions in paragraph 11 ‘Editing your settings and unsubscribing from Pottermore emails’.

WHEN CREATING A POTTERMORE SHOP ACCOUNT OR PLACING AN ORDER FROM THE POTTERMORE SHOP:

We collect:

Your first name and surname and email address – these are not displayed publicly on Pottermore. We only use this information to:

§ identify and contact you about orders that you place via the Pottermore Shop;

§ personalise your purchase;

§ identify you as the purchaser of the copy of the product that you order;

§ send you marketing communications from time to time containing (i) general news about Pottermore and the world of Harry Potter; (ii) news regarding activity and content on Pottermore; (iii) special offers and prize promotions on products and/or services that are closely connected with Pottermore and the Harry Potter series; but only if you indicate that you wish to receive such marketing communications at the time you create your Pottermore Shop Account. After receiving your permission to do so, we will send you marketing communications until you indicate that you wish to stop receiving such communications, which you can do at any time by following the instructions in paragraph 11 ‘Editing your settings and unsubscribing from Pottermore emails’; and

§ for any other reasonable purposes related to the Pottermore Shop or your Pottermore Shop Account.

Your billing address – this is not displayed publicly on Pottermore. We only use this information to:

§ authorise and approve your payments for orders that you place;

§ contact you by post in the event we are unable to contact you by other methods;

§ determine which versions of the product (for example, which edition of a book) are available in your country.

§ personalise your purchase; and

§ identify you as the purchaser of the copy of the product that you order.

If you are purchasing a gift, the recipient’s first name and surname, email address and the country in which they live together with any further personal information you choose to include in your gift message to its recipient – this is not displayed publicly on Pottermore. We only use this information to:

§ personalise your purchase;

§ identify the gift’s recipient as the intended recipient of the copy of the product that you order for them; and

§ determine which version of the product (for example, which edition of a book) we should send to the gift’s recipient.

3.2 Our Terms prohibit the posting or uploading of your or any other person’s personal information on Pottermore regardless of your age. All postings and uploads are subject to review by us before being disclosed to other registered users of Pottermore. In the event that you submit postings or uploads containing personal information in breach of this Privacy Policy and our Terms, we will collect that information as part of the reviewing process. However, we will remove any personal information or unacceptable material during our review of your submission before allowing your post or upload to appear on Pottermore. We may refuse to upload your post in its entirety if it contains personal information. Any personal information we collect as a result of your breach of the Terms will be deleted as part of our reviewing process.

3.3 We may suspend or terminate your access to Pottermore in accordance with our Terms if you post or upload material containing personal information relating to you or any other person. For further details regarding users’ misuse of Pottermore, please see our Terms.

4 How else may we use your personal information?

4.1 We may use your personal information to investigate a complaint made by another user or any potential breach of Pottermore’s Terms and to prevent and detect criminal activity, fraud and misuse of, or damage to, Pottermore or the services made available through it and to take appropriate legal action against those responsible.

5 Information sharing and disclosure

5.1 We do not sell or rent your personal information.

5.2 We may share your personal information with authorised third parties for the purpose of operating, managing and administering the Accounts and services provided to you through Pottermore. Such third parties include providers of hosting, ecommerce fulfilment, moderation and payment and support services. We may further share and disclose this information with other third parties including our commercial partners from time to time (“Partners”) in order to better integrate their services with Pottermore. Before we share or disclose any of your personal information with our Partners (for example, by linking your account on Pottermore with your account on a Partner’s service) we will always first ask you for your permission to do so.

5.3 If you are under the age of 16, we will use any personal information we collect from you for internal purposes only.

5.4 We do not send any personal information that we collect about you on Pottermore to any social networking sites that you link to your Pottermore Account nor do we share that information with such sites. We do not collect any personal information about you from those sites. We may, however, disclose personal information about you to the following, for the express purposes set out below:

If you create a Pottermore Account or Pottermore Shop Account:

§ to our employees, agents and authorised third party providers for them to administer any accounts or services provided to you through Pottermore, for example the sending of e-alerts on our behalf.

§ if you tick the relevant box to permit communications from our Partners, to those partners, their employees and agents for them to send you communications regarding goods and services they offer.

Transfer of business:

§ if there is a change (or prospective change) in the ownership of Pottermore Limited or any of its assets, we may have to disclose personal information to the new (or prospective) owner. If we do so, we will require them to keep it confidential and to use it only in accordance with the terms of our Privacy Policy.

Legal requests:

§ Apart from the use and sharing of your personal information in the limited circumstances already described, the only ways we may share your information are if we need to disclose personal information to protect our and our licensors’ rights and property or to comply with any applicable law or valid legal process.

6 Your payment details

6.1 You may choose to store your credit or debit card details within your Pottermore Shop Account to use when making future purchases. We will never send you an email containing your full credit or debit card number and we will never publicly disclose your payment details, whether on Pottermore or elsewhere. If you appear to have received an email from us, or seen a Pottermore page, that displays your full credit or debit card number or otherwise discloses your payment details, this is not genuine – a third party may be attempting to steal your information. Please see paragraph 10 for further information on how we protect the payment information we hold for you on Pottermore.

7 Other types of information we collect and use

7.1 We aim to provide a number of features on Pottermore that help provide a more personalised and enhanced experience to our users. To achieve this, we may collect and use a limited amount of non-personal information from you. In addition, we may ask you about which books and films in the Harry Potter series you have enjoyed. We will never publicly disclose any such information on Pottermore without obtaining your permission.

7.2 We also collect aggregated statistics data about visitors to Pottermore and traffic patterns (and share it with third parties such as our Partners). Just to be clear, this information does not identify you in any personal capacity; it simply gives generalised information about the users of Pottermore.

7.3 We also use watermarking technology to help us combat hacking, piracy and the unauthorised use of books sold through the Pottermore Shop. This involves the use of code numbers to help us to identify individual copies of a book. We may use such watermarking technology to identify items purchased through your Pottermore Shop Account to help us investigate and protect against hacking, piracy, unauthorised use and any other behaviour that may be in breach of our Terms or applicable laws.

8 Cookies and similar technologies

8.1 While on Pottermore, certain information is automatically logged about how you are using Pottermore to analyse performance and usage of Pottermore. This information may include the URL of the website which linked you to Pottermore, your IP address and the pages you visit while on Pottermore. The IP address indicates the location of your computer on the internet.

8.2 Like many online services we use a feature called a “cookie”, which is a small data file that is sent to your browser from a web server and stored on your device’s hard drive. References to cookies also include other means of automatically accessing or storing information on your device. Cookies enable us to identify your device when you have logged in. We use cookies that are strictly necessary for the functioning of Pottermore. For example, we use ‘session cookies’ to keep track of your internet session whilst on the Pottermore Shop which, for instance, allows us to remember the items you add to your list of intended purchases in your shopping basket.

You can find out more about cookies at www.allaboutcookies.org and www.youronlinechoices.eu.

Without these strictly necessary cookies the online services that you have asked for cannot be provided. We also use cookies (and other automatically tracked information) to help you move around and enjoy the interactive features on Pottermore.com more easily and to remember settings to improve your visit (at your request) such as your site language preferences or whether you want to be signed in automatically next time you visit. We also use cookies to help improve the performance of Pottermore and to provide you with a better user experience. We use ‘analytics cookies’ (such as Google Analytics cookies) to keep track of our users’ browsing activity whilst on Pottermore. The information that we collect through such analytics cookies is aggregated and anonymous and is only used to help us improve how our website works and to understand what interests our users by showing us, for example, which pages you visit.

The information does not identify you as an individual user. If you have come to Pottermore through one of our Partners, we may use an ‘affiliate cookie’ to help us recognise which Partner helped you to find us. We also use online behavioural advertising cookies to work out what advertising might be most relevant to you based on the areas you look at on our site. These cookies look at your IP address to provide information about where you are located. We also allow third party marketing, analytics and other service providers to collect information about your browsing activities and to provide tailored advertising. Third-party targeted advertising cookies collect information about your browsing activity across multiple websites and online services in order to provide you with relevant advertisements on our websites and online services and the websites and online services of third parties. Ad networks may share this information with the advertisers using their network. The information collected using these cookies does not identify you personally. Please be aware that third parties may use their own cookie tags when you click on a link on our website and that these third parties are responsible for their own privacy and cookie compliance policies.

We use cookies to give you the very best experience on Pottermore and to allow you to make use of all the site features. If you visit Pottermore without changing your cookie settings the cookies we use will be sent to your device. By continuing to use Pottermore you are providing your consent for us to use cookies in these ways but you can disable any of these cookies at any time if you wish (as set out below). Please also see our Help pages for guidance on how to do so. Please note, if you disable certain cookies, this may limit your use of Pottermore.com and the Pottermore Shop. Disabling analytics cookies and affiliate cookies will not limit your use of the sites.

8.3 You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies, or you can modify your browser so that it notifies you when cookies are sent to it.

You can check whether these settings are currently enabled on your computer - or find out how to change your current settings - here:

Unless you do this, cookies will be issued when you use our site, but you can disable them via your browser at any time. If you do not accept cookies or decide to disable them you will still be able to access and use the site but you will lose some features and functionality. For example, you won’t be able to remain signed-in if you disable cookies.

If you wish to restrict or block web browser cookies which are set on your device then you can do this by going to the help menu within your internet browser. Alternatively, you may wish to visit the “manage cookies” section on www.allaboutcookies.org, which contains comprehensive information on how to prevent cookies from being stored on your device.

To opt out of being tracked by Google Analytics across all websites visit: tools.google.com/dlpage/gaoptout/

You are advised to read the privacy policy of external sites before disclosing any personal information.

9.1 Pottermore contains links posted by us to third party websites that are not subject to this Privacy Policy. Read the Terms for further information on these links. In particular, you will see in paragraph 5.5 of the Terms that users are not permitted to distribute or post any links including links to websites, files or links that open or run programs. We strongly recommend that you read the privacy policy of any such websites that you visit.

10 How do we protect personal information?

10.1 As required by UK Data Protection laws, we follow strict security procedures in relation to the storage and disclosure of information which you have given to us in order to protect against unauthorised access. In particular, we use Secure Sockets Layer (SSL) to encrypt all your passwords and check-out pages. SSL encrypts the information you provide as it travels through the internet. Encryption creates millions of code combinations to protect each transaction made on the website, so your password or information cannot be viewed by anyone else using the internet. Despite using this technology, we cannot guarantee the security of the information that you disclose to us. You accept the inherent risks of providing information and dealing online and will not hold us responsible for any breach of security that is due to circumstances beyond our reasonable control.

10.2 If you have any concerns about security, please refer to our Help pages in the first instance.

11 Editing your settings and unsubscribing from Pottermore emails

11.1 We do not send marketing communications to users under 16 years of age.

11.2 If you are a user aged 16 or above and you have previously consented to receiving marketing communications, you can withdraw this consent at any time by changing your Account Settings in either your Pottermore Account or your Pottermore Shop Account. If you click on the “unsubscribe” link in any marketing communication, it will take you to the Account Settings page where you can unsubscribe and/or change your settings in relation to marketing communications.

11.3 You can also edit your settings as described above in 11.2 to update your personal details held by us and to change your:

  • email address/parent’s email address;
  • country of residence;
  • language settings;
  • billing address;
  • debit or credit card details (if stored); and/or
  • password.

12 Accessing and updating your personal information

12.1 You can access and edit information on your profile at the Account Settings page in either your Pottermore Account or your Pottermore Shop Account.

Your right to see your personal information

12.2 Under the UK’s Data Protection Act 1998 you have the right to see the personal information that we hold about you, whether collected through your use of Pottermore or through any communications that you have had with us. You will need to provide us with a written request and pay a small fee. If you have any queries about your rights or wish to make such a request please refer to our Help pages to find out how you can contact our Data Protection Officer.

13 Deleting your account(s)

13.1 If we temporarily suspend or withdraw access to your Pottermore Account for any reason, we will delete your Pottermore Account and any personal information, including any user generated content associated with your Pottermore Account, after six (6) months of withdrawing access unless we reinstate your Pottermore Account or receive a request from you to delete your Pottermore Account sooner (please see paragraph 13.2 for further details). Please see our Terms for further details about the temporary and permanent suspension of Accounts on Pottermore.

13.2 You can delete your Pottermore Account or Pottermore Shop Account by sending us a request. To find out how to do so, please refer to our Help pages in the first instance. We endeavour to comply with any such requests promptly and in any event within 30 days of receiving your request.

13.3 If, having logged on to your child’s Pottermore Account, you inform us that you do not wish your child to use Pottermore.com, we will suspend access to your child’s Pottermore Account immediately and delete their Pottermore Account (and any personal information collected from them, including any user generated content associated with their Pottermore Account) within seven (7) days after receiving your request. Please refer to our Child Safety Policy for further details.

13.4 When we delete your Account(s), we will delete all the personal information associated with those Accounts including your activity history and user generated content associated with those Account(s). You will not be able to login to Pottermore.com unless you create a new Pottermore Account.

13.5 Your personal information and activity history on Pottermore may persist in our backups after we have deleted your Account(s) but will not be available to other users on Pottermore. We delete our backups every five (5) years and only use them if we need to restore content or functionality on Pottermore following a systems failure or to assist us with an investigation (please see paragraph 4 above for further information about how else we use your personal information).

14 Transfer of information outside the EEA

14.1 We may sometimes share your personal information with third parties in the limited circumstances described in paragraph 5 above. Some of these third parties may be based in locations outside the European Economic Area (“EEA”).

14.2 Your Pottermore Account and all related services are hosted and managed in the EEA.

14.3 Your Pottermore Shop Account, your online orders and all other services relating to the Pottermore Shop are hosted and managed in the EEA.

14.4 However, from time to time, your personal information may be transferred to, stored at, or processed at destinations outside the EEA. It may be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the provision of support services.

14.5 By submitting your personal data to Pottermore, you agree to this transfer, storing and processing. We take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy. These steps include our use of model clauses issued by the European Commission to cover transfers of personal data outside of the EEA, or, in the case of the USA, using third parties which have notified the US Department of Commerce that they adhere to the Safe Harbor framework.

14.6 You should be aware that the governments, courts or law enforcement or regulatory authorities of countries outside the EEA, in addition to those within the EEA, may be able to obtain access to or disclosure of your personal information through the laws of their respective countries.

14.7 Should you wish to access written information about our policies and practices regarding any of our authorised third party service providers, please contact our Data Protection Officer whose details are set out in our Help pages.

15 About us

15.1 Pottermore is owned by Pottermore Limited, a company incorporated in England and Wales, whose company details are as follows:

Company Name: Pottermore Limited

Registered Office: Devonshire House, 1 Devonshire Street, London W1W 5DR

Company Registration Number: 06979090

VAT Registration Number: 980826881

ICO Registration Number: Z2535777

This is not an address to which you should send enquiries or complaints about Pottermore. If you have an enquiry or complaint, please refer to our Help pages in the first instance.

Last updated 23 February 2012

Pottermore from J.K. Rowling