Press Release - 1 September 2017

Pottermore Announces its First-Ever Hogwarts Digital Experience Allowing Users to Visit the Famed School and its Grounds

Launch of the Hogwarts Experience Coincides with the Start of the Hogwarts School Year

1 September 2017

London, England – One of the most beloved and iconic settings from J.K. Rowling’s Wizarding World – the Hogwarts School of Witchcraft and Wizardry – can now be visited for free in an immersive digital experience beginning today on Users visiting Pottermore will have the opportunity to explore the famous wizarding school and its grounds, including the Quidditch pitch where Harry mastered catching the Golden Snitch, and the Forbidden Forest, complete with Hagrid’s hut. The castle and its grounds are peppered with ‘hotspots’ – clickable points that expand to provide details about the magic and mystery of the famous wizarding school that Harry Potter attended.

“We’ve seen many interpretations of Hogwarts – from the artwork in the illustrated editions of the books to the eight feature films from Warner Bros.,” says Henriette Stuart-Reckling, Global Digital Director, Pottermore. “This new feature on our website marks the first time fans will have the opportunity to explore the famous wizarding school any time, any place and at their own pace. It’s a unique, mobile-first experience using bespoke visual assets allowing anyone to “visit” Hogwarts on-the-go.”

This first-person experience allows visitors to ‘fly through’ three main areas: the exterior of the castle, the Forbidden Forest including Hagrid’s hut, and the Quidditch pitch.

The 1 September launch of the Hogwarts Experience coincides with one of the most important dates on the wizarding world calendar: the first official day of school at the Hogwarts School of Witchcraft and Wizardry.

The Hogwarts Experience, which is free to all registered users of Pottermore, is available across most devices including smartphones, tablets and computers.

About Pottermore

Pottermore, the digital publishing, e-commerce, entertainment and news company from J.K. Rowling, is the global digital publisher of Harry Potter and J.K. Rowling’s Wizarding World. As the digital heart of J.K. Rowling’s Wizarding World, is dedicated to unlocking the power of imagination. It offers news, features, and articles as well as new and previously unreleased writing by J.K. Rowling.

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