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Press Release - 22 Sept 2015

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Pottermore launches as the digital heart of the Wizarding World, with new writing by J.K. Rowling about the origins of the Potter family

22 September 2015

Pottermore.com today reveals its newly imagined website and positioning as the digital heart of J.K. Rowling’s Wizarding World with a major redesign and packed with exclusive writing, features, and news. New writing by J.K. Rowling continues to be at the core of the site which also features a never before seen article by the author, revealing the history of the wizarding Potter family from its illustrious beginnings in the twelfth century.

The new writing from J.K. Rowling sheds unexpected new light on the origins of the Potter family name, delves into Harry’s ancestry, explains how his grandfather quadrupled the family’s fortune and how the Invisibility Cloak became a family heirloom.
Recently undergoing a design transformation, pottermore.com now includes more content than ever before and is designed to be consumed in a completely different way to the original site, which was launched in 2012. The new site contains entertaining features, commentary and articles about the Harry Potter series and the wider Wizarding World. Being designed first for mobile also helps users to easily share on social media as they go.

For the first time ever, there will be reporting and features by the Pottermore Correspondent, a journalist dedicated to reporting on all the latest updates going on in the Wizarding World. In the months to come the Pottermore Correspondent will report on the forthcoming Warner Bros. feature film Fantastic Beasts and Where to Find Them, based on an original J.K. Rowling screenplay, and the stage play Harry Potter and the Cursed Child, a new story by J.K. Rowling, Jack Thorne and John Tiffany, written by Jack Thorne, which is set to open in London in 2016.

Susan L. Jurevics, Chief Executive Officer, Pottermore, said: ‘J.K. Rowling is continuing to expand her magical universe, and as the Wizarding World expands, so does Pottermore. The fascinating story of the Potter family, from the author herself, will enthrall everyone interested in this world and shows just how J.K. Rowling’s writing remains at the heart of our new site. Users will find all areas easier to access, due to the elimination of mandatory registration, as well as responsive designs for optimal viewing across a wide range of devices. Our new digital destination is tailored to unlock and stimulate the imagination like never before.’

The new version of pottermore.com is an English-language site only and is a flexible and evolving digital platform for the Wizarding World. The Harry Potter eBooks and digital audio books remain available to buy in multiple languages via the Pottermore Shop: https://shop.pottermore.com.

About Pottermore

Pottermore is the digital entertainment, news and e-commerce company from J.K. Rowling, inspired by the Harry Potter books and the wider Wizarding World. Launched in 2012, it is also the global publisher of the Harry Potter eBooks and digital audio books. As the digital heart of J.K. Rowling’s Wizarding World, pottermore.com is dedicated to unlocking the power of imagination. It offers news, features, and articles as well as new and previously unreleased writing by J.K. Rowling.

For further information please contact: press@team.pottermore.com

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