Privacy & Cookies Policy (v1)

This version of the Privacy & Cookies Policy was valid between 28 January 2016 and 13th April 2016. Please refer to the current version of the Privacy & Cookies Policy

This Privacy & Cookies Policy contains 13 sections. You can view each section by selecting the relevant link below:

1. Introduction

1.1 Welcome to, the digital heart of J.K. Rowling’s Wizarding World, dedicated to unlocking the power of imagination. is described in more detail in our Terms & Conditions. is owned by Pottermore Limited (referred to as “Pottermore”, “we”, “us” or “our” as appropriate), a company established in England and Wales. is currently available through the website at We may also make or other versions of it available through further digital channels or devices.

1.2 This Privacy & Cookies Policy describes our practices with regard to any information that we collect when you use, what we do with such information and how we protect it. It also describes our practices on the use of cookies. For the purpose of relevant laws (such as, in the UK, the Data Protection Act 1998, as amended), the data controller is Pottermore Limited. Please see our Terms & Conditions and our About page for more information about Pottermore Limited and the basis on which we provide Some of the capitalised words used in this Privacy & Cookies Policy are defined in our Terms & Conditions.

1.3 We strive to protect the privacy of users. We encourage all users to act responsibly and with care when it comes to their personal information and that of others. Please read this Privacy & Cookies Policy to understand how the information you provide to us is used. If you have any queries or concerns regarding these practices, please see the end of this Privacy & Cookies Policy for details of how to contact us.

1.4 Please note that by visiting and using, you are agreeing to the use of your information and the use of cookies, as described in this Privacy & Cookies Policy.

2. Changes to this Privacy & Cookies Policy

2.1 Subject to applicable law, we may make changes to this Privacy & Cookies Policy at any time. See the end of this Privacy & Cookies Policy for details of the date when it was last updated. We may notify you of any such changes by sending you notice in writing, by posting a copy of the revised Privacy & Cookies Policy on and/or, if you are a Registered User, by emailing you at the email address that you have provided for your Pottermore Account.

2.2 Registered Users are responsible for keeping their account information up to date, including their email address.

2.3 If we make any material changes in the way we collect, use and/or share personal information, we will give you prominent notice of these changes. We will not, without your consent, apply these changes to any personal information that we previously collected from you.

3. The information we collect and how we use it

Personal information

3.1 We do not collect information that identifies you personally on or via, unless: (a) you choose to provide it to us when contacting us; or (b) the technical data that we collect (such as an IP address) are treated as personally identifying information under applicable laws; or (c) you provide this information to us in order to set up a Pottermore Account during the registration process.

Pottermore Account registration data

If you wish to discover which house the Sorting Hat will place you in, which wand will choose you, or wish to discover other personalised content (together, the “Registered Services”), you will need to create an account on (“Pottermore Account”). Please note that the Registered Services are subject to age restrictions and may be subject to additional terms and conditions from time to time.
When you register for a Pottermore Account, we may collect:

Your month and year of birth – these are not displayed publicly. We use this information only:

  • to ensure that the site features and any communications you are offered are appropriate for your age range.

Your name (please use the name by which you would wish to be called) and email address – these are not displayed publicly. We use this information only:

  • to identify you and to address you when communicating with you about your access to, or use of,;
  • to personalise your Pottermore Account;
  • to send you site-generated emails (for example, account verification emails);
  • to send you email communications from time to time containing: exclusive content; general news; special offers; prize promotions; and updates on events (for example, news about film or stage events), products, content and/or services (for example, information about attractions and books) provided by our trusted partners that are closely connected with, the Pottermore Shop, and J.K. Rowling’s Wizarding World, but only if you indicate that you wish to receive such communications via your Pottermore Account preferences, which will first be set at the time you create your Pottermore Account and can then be updated by you at any time. After receiving your permission to do so, we will send you email communications until you indicate that you wish to stop receiving such communications, which you can do at any time by following the instructions in section 9 (Editing your Pottermore Account settings and unsubscribing from Pottermore emails);
  • to send you a password reminder upon your request; and/or
  • for other business and operational purposes related to or your Pottermore Account.

Your gender – this is not displayed publicly. We use this information only:

• to gain a better understanding of our audience.

Your password – this is not displayed publicly. We use this information only:

• to give you the ability to log on to your Pottermore Account.

Information from other sources – this is not displayed publicly.

We may receive information about you if you have registered with the Pottermore Shop. We also work closely with third parties (including, for example, business partners and analytics providers) and may receive information about you from them. In either case, we use this information in relation to for the purpose of understanding our audience.

Other types of information we collect and use

In addition we may collect information that does not identify you personally for a variety of purposes as set out below:

Anonymous analytics data

Like many companies who operate websites, we collect basic information about your use of our site, such as the number and duration of visits to, any search queries entered on our site, and details of which particular pages have been visited. We do not combine this information with any other information that could identify you personally. We use this information to analyse how is functioning and how it is used by our users, to help us maintain and improve on an ongoing basis.

Performance data

While using, certain information is automatically logged about how you are using to analyse performance and usage of This information may include the URL of the website that linked you to, your IP address and the pages you visit while on The IP address indicates the location of your computer on the internet. We use this information to analyse how is functioning and how it is used by our users, to help us maintain and improve on an ongoing basis.

Third-party analytics data

Like many companies that operate websites, we allow carefully selected third parties to set cookies in order to capture analytics information. When you use social-media functionality on, analytics cookies may be set to measure usage. This information is collected in an anonymous way that does not identify you personally.

Customer service queries

If you contact us to raise a query, in doing so you may provide us with some of your personal information, such as your name or contact details. We use that personal information only for the purpose of responding to your query.

Children’s privacy

We do not knowingly collect or use personal information from children under the age of 13. If we become aware that we have inadvertently collected personal information from a user under the age of 13, we will delete such information from our records. If you believe your child has provided us with personal information and you would like to have the personal information deleted, please contact us using the contact information below.

4. How else may we use the information we collect?

4.1 We may use the information we collect to investigate a potential breach of’s Terms & Conditions or to prevent and detect unlawful or criminal activity, fraud and misuse of, or damage to, or the services made available through it, and to take appropriate legal action against those responsible.

4.2 We may on occasion link or combine the information that we collect about you with information that we receive from other sources. We may combine this information with information you give to us and information we collect about you. (For example, we may decide to combine two or more databases into a single database of user information.) We may use this information and the combined information for your and/or our benefit (for example, to allow us to provide a more seamless support whenever you contact us or to provide you with better, personalised services and content and/or, where you opted to receive such communications, recommendations about trusted partners’ products, content or services that might interest you).

5. Personal information sharing and disclosure

We share your personal information in certain limited ways as described below.

5.1 If you disclose personal information to us when contacting us with a query, we may share that personal information with authorised third parties for the purpose of handling your query. Such third parties include providers of our customer service facilities and other support services.

5.2 We may share your information with selected third parties including business partners, suppliers and sub-contractors for the performance of any contract we enter into with them. Your information will not be retained or used for any other purposes.

5.3 We may further share information about visitors to in an anonymous and aggregate form with third parties (including our business partners) to understand user trends and patterns and to manage and improve our business relationships.

5.4 We do not send any information that we collect on to any social networking sites, nor do we share that information with such sites. We do not collect any personal information about you from those sites. We may, however, disclose information we collect, including personal information, to the following, for the express purposes set out below: (a) to our employees, agents and authorised third-party providers for them to administer any accounts or services provided to you through as described above (including, if you are a Registered User, in relation to the registration, creation and operation of your Pottermore Account); (b) if there is a change in the ownership of Pottermore Limited or any of its assets, including a change as a result of insolvency or bankruptcy, we may have to disclose information to the new owner. If we do so, we will require them to use it only in accordance with the terms of our Privacy & Cookies Policy; (c) apart from the use and sharing of your personal information in the circumstances already described, we may share information we collect (including personal information) as required or allowed by law (for example, as needed to protect our and our licensors’ rights and property or to comply with any applicable law or valid legal process).

6. Cookies and similar technologies

6.1 A “cookie” is a small data file that is sent to your browser from a web server and stored on your device’s hard drive. References below to cookies also include other means of automatically accessing or storing information on your device. We use cookies that are strictly necessary for the functioning of We also use cookies to help improve the performance of and to provide you with a better user experience.

We use “analytics cookies” (such as Google Analytics cookies) to keep track of our users’ browsing activity while on The information that we collect through such analytics cookies is aggregated and is not combined with any other data that could identify you personally and is only used to help us improve how our website works and to understand what interests our users by showing us, for example, which pages you visit. We use cookies to improve your experience on and to allow you to make use of all the site features. If you visit without changing your cookie settings, the cookies we use will be sent to your device. By continuing to use, you are providing your consent for us to use cookies in these ways, but you can disable any of these cookies at any time if you wish (as set out below). Please note that, if you disable certain cookies, this may limit your use of Disabling analytics cookies and affiliate cookies will not limit your use of the site.

We set out below a list of specific cookies that illustrate the types of cookies that we use on and provide details of the purposes for which we use them and the information they collect/store:

pottermore.comRTUnique reference number, not personally identifiable10 minsPerformance cookie, enabling page down-load times to be monitored
pottermore.comJSESSIONIDUnique reference numberWhen the browsing session endsManages the user’s session
pottermore.com_gaUnique reference number, not personally identifiable 1 yearEnables Google Analytics, which provides anonymous, aggregated usage data
pottermore.com__gat_UA-22296532-14Unique reference number, not personally identifiable1 YearEnables Google Analytics, which provides anonymous, aggregated usage data
pottermore.com_we_wk_ss_lsfTrue/falseWhen the browsing session endsUsed by the WebEngage feedback / notifications tool to indicate that HTML5 localStorage is being used to store data
pottermore.comcookie-disclaimerviewed1 monthDetermines whether the cookies notice has already been viewed and doesn’t need to be shown again to repeat visitors
pottermore.comfawkes-sessionUnique reference number90 daysKeeps a user logged in
pottermore.comhasJoinedtrue2 daysEnsures the user is presented with the login page rather than the join page if a user has been logged in on the site previously
pottermore.comlanding-pageViewed21 monthDetermines whether the landing page has already been viewed and doesn’t need to be shown again to repeat visitors
pottermore.compottermore_profileUnique reference numberWhen the browsing session endsStores the user’s logged in state and account status, to improve site performance by reducing un-necessary database requests
pottermore.comratpack_lat_0Unique reference numberWhen the browsing session ends 
pottermore.comRatpack_session_0Unique reference numberWhen the browsing session ends 
webengage.comAWSELBUnique reference number, not personally identifiableWhen the browsing session endsThe webengage cookies are used by the WebEngage Feedback widget, to optimise the site experience and to send the identification of a repeat visitor, the state of a survey or a notification window, or the number of times that a notification/survey is shown to the visitor
webengage.comWebKlipperAuthUnique reference number, not personally identifiable10 years
webengage.com_we_ndbTrue/false10 years
webengage.com_we_usUnique reference number, not personally identifiable10 years
webengage.com_we_wk_ls_JSON file with the following values: visitor’s unique identifier, visitor’s first-time visit timestamp, surveys that the visitor has seen and their respective count, notifications the visitor has seen and their respective count, notifications the visitor has clicked and surveys the visitor has submitted10 years
webengage.com_we_wk_ss_JSON file with the following values: the site (URL) that referred the visitor, visitor country, visitor region, visitor city, visitor ip, time difference between visitor’s machine time and server time, indication of first-time visitor derived from _we_wk_ls (lifetime) cookie, time the current session was created, total number of pages visited, notifications the visitor has minimised, notifications the visitor has closed and surveys the visitor has closedWhen the browsing session ends
Pottermore.comrememberMeUnique reference number90 daysKeeps the user logged in to in between browsing sessions

You can find out more about cookies at and

6.2 You may refuse to accept cookies by activating the setting on your browser that allows you to refuse the setting of cookies, or you can modify your browser so that it notifies you when cookies are sent to it. You can check whether these settings are currently enabled on your computer – or find out how to change your current settings – here:

Javascript: Cookies:

Unless you do this, cookies will be issued when you use our site, but you can disable them via your browser at any time. If you do not accept cookies or decide to disable them, you will still be able to access and use the site, but you may lose some features and functionality.

If you wish to restrict or block web browser cookies which are set on your device, then you can do this by going to the help menu within your internet browser. Alternatively, you may wish to visit the “manage cookies” section on, which contains comprehensive information on how to prevent cookies from being stored on your device.

To opt out of being tracked by Google Analytics across all websites visit:

7 Links

7.1 contains links posted by us to third-party websites (including social networking platforms) that we do not operate or control and that are not subject to this Privacy & Cookies Policy. Please read our Terms & Conditions for further information on these links. We strongly recommend that you read the privacy policy and cookies policy of any such website that you visit before disclosing any information via such website.

8. How do we protect personal information?

8.1 As required by data protection and privacy laws in relevant countries, we follow appropriate security procedures in relation to the storage and disclosure of information that you have given to us in order to protect against unauthorised access. Despite using appropriate security technology and appropriate organisational processes to protect information, we cannot guarantee the security of the information that you disclose to us. You accept the inherent risks of providing information and dealing online and will not hold us responsible for any breach of security that is due to circumstances beyond our reasonable control.

8.2 If you have any concerns about data security, please see the end of this Privacy & Cookies Policy for details of how to contact us.

9. Editing your Pottermore Account settings and unsubscribing from emails

9.1 If you register with Pottermore, you will be asked about your communication preferences. If you want to edit your preferences at any time, log in to and go to, where you can check what preferences you have set and adjust them if you want to do so.

9.2. If you registered for an account on a previous version of (prior to 23rd September 2015), you may have consented to receiving marketing communications from us. Your marketing settings will remain as they were at the time before that version of was replaced, and you can still withdraw your consent to receiving marketing communications at any time by: (i) clicking the “unsubscribe” link in any of the marketing communications we send you; or (ii) by emailing

9.3 You can also edit your settings as described above in section 9.1 or 9.2 above to correct or update your personal details held by us, i.e. to change your:

  • name;
  • email address; and/or
  • password.

10. Accessing and updating your personal information

10.1 You may have a right under relevant legislation (such as, in the UK, the Data Protection Act 1998, as amended) to see, correct and/or request deletion of the personal information that we hold about you, whether collected through your use of or through any communications that you have had with us. You will need to provide us with a written request and in accordance with local laws you may be asked to pay a small fee (for example, where the request entails significant costs). In that case, we will inform you of the fee to obtain your consent before proceeding with your request. If you have any queries about your rights or wish to make such a request, please see the end of this Privacy & Cookies Policy for details of how to contact us.

11. Terminating or deleting your account

11.1 We reserve the right to suspend or terminate access to your Pottermore Account for any reason, and we reserve the right to delete your Pottermore Account and any personal information associated with your Pottermore Account.

11.2 You can delete your Pottermore Account by sending us a written request. We will endeavour to comply with any such request promptly and in any event within thirty (30) days of receiving your request.

11.3 When we terminate or delete your Pottermore Account, we will delete all the personal information, including your activity history, associated with that Pottermore Account. Once your account has been deleted, you will not be able to log in to your Pottermore Account unless you create a new Pottermore Account. If we terminate your Pottermore Account, we reserve the right to refuse re-registration.

11.4 Elements of your personal information and activity history on may be retained as long as necessary as required by law. After such time, those data may be retained but de-personalised, and then used in order to improve our services.

12. Transfer of information outside the EEA

12.1 We may sometimes share the information we collect with third parties in the limited circumstances described in section 5 above. Some of these third parties may be based in locations outside the European Economic Area (“EEA”).

12.2 Also, while many of our services are hosted and managed within the EEA, we may transfer, store, or process information at locations outside the EEA. It may be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the provision of support services.

12.3 By using, you agree to this transfer, storing and processing. We take all steps reasonably necessary to ensure that your data are treated securely and in accordance with this Privacy & Cookies Policy. These steps may include our use of model clauses issued by the European Commission or such other schemes or arrangements as may be appropriate from time to time to cover transfers of personal data outside of the EEA.

12.4 You should be aware that the governments, courts or law-enforcement or regulatory authorities of countries outside the EEA, in addition to those within the EEA, may be able to obtain access to or disclosure of any personal information processed in those locations through the laws of their respective countries.

12.5 Should you wish to access written information about our policies and practices regarding any of our authorised third-party service providers, please contact us. Please see the end of this Privacy & Cookies Policy for details of how to contact us.

13. About us and how to contact us

13.1 is owned by Pottermore Limited, a company incorporated in England and Wales, whose company details are as follows:

Company Name:

Pottermore Limited

Registered Office:

Devonshire House, 1 Devonshire Street, London W1W 5DR, UK

Company Registration Number:


VAT Registration Number:


ICO Registration Number:


13.2 If you would like to contact us to request the information that we hold on you, please write to us at Pottermore Limited, PO Box 7828, London W1A 4GE, UK, marking it clearly as a “Data subject access request”. If you have any other queries about privacy or cookies on, please feel free to contact us:

By post: Pottermore Limited, PO Box 7828, London W1A 4GE, UK By email: By telephone: +44 (0) 845 366 0120