Thursday 5th Apr 2018
Harry Potter and Fantastic Beasts design duo MinaLima have launched their first Tokyo-based pop-up shop. And this is just the beginning of their Japan adventures…
Miraphora Mina and Eduardo Lima, who make up the graphic design double-act MinaLima, are taking their work to Japan for the first time with a new pop-up shop, based at the beautiful and rather tall Tokyo Skytree tower. The pop-up is open from 15 March to 16 April – and here’s a little look at it.
The pop-up is essentially a miniature version of MinaLima’s shop in London, The House of MinaLima, which displays MinaLima’s work in myriad creative ways – such as postcards magically emanating from the floorboards. In the new Tokyo-based shop, fans can peruse the art from MinaLima’s rich collection and immerse themselves in a gallery of the nuanced details of the Wizarding World that the duo have crafted for over a decade.
Pottermore chatted to one-half of the twosome, Mira, about MinaLima’s new venture – and their plans to bring their gorgeous artwork from the Harry Potter and Fantastic Beasts films to Japan all year.
‘This is a very new adventurous extension for us,’ said Mira. ‘Eduardo and I still haven’t actually been to Japan so were very happy to have a great collaboration with a small local team who we’re partnering with until we get to go later on this year.’
We all know Harry Potter’s artistry is universal, but what particular pieces from MinaLima’s collection are Japanese fans particularly interested in so far?
‘It’s the Black family tapestry that’s the most popular thing, which is really lovely because it’s kind of a piece that’s artistically more layered and has a bit more history.’
Aside from the current Tokyo Skytree pop-up more MinaLima events are coming to Japan all year, including the British Fair, happening in Osaka this October.
‘The idea is to scatter these things across and build up more presence there,’ Mira said. ‘It’s a bit of the world we haven’t explored. And it’s very heartening to know things are going on out there – all because of Harry Potter.’
Find out more about MinaLima’s work in 2018 on their official website.