New logo design for Wizarding World
© JKR/Pottermore Ltd.™ Warner Bros.

The Wizarding World has a brand new logo and Pottermore has a brand new look. Here are some of the exciting developments to look forward to this year and next.

More than two decades ago, a young Harry Potter was whisked onto platform nine and three-quarters at King’s Cross Station, and readers everywhere were swept along with him into a magical universe, created by J.K. Rowling. In the years since, the seven Harry Potter bestsellers have inspired eight blockbuster movies, an award-winning stage play, and, more recently, the successful start of the Fantastic Beasts five-film franchise. People of all ages have been enthralled by these extraordinary adventures, set within an ever-widening shared universe, inspired by the vision of J.K. Rowling.

For today’s growing worldwide fan community, and for generations to come, the Wizarding World brand welcomes everyone to explore more of this magical universe – past, present and future. The Wizarding World brand also provides fans with an instant, trusted kite-mark of quality and authenticity.

The Logo

The new Wizarding World logo is an open book, reflecting its literary origins, and contains elements emblematic of the beloved characters from both Harry Potter and Fantastic Beasts. Astute fans will instantly notice the iconic lightning bolt, as well as a subtle nod to magical creatures, embedded in the logo. Additionally, the book’s fanned-open ‘pages’ are actually wands, each belonging to one of the legendary wizards or witches from the two franchises.

The order of the wands is also symbolic: reflecting the evolution of the films, they begin with those chosen for the Harry Potter characters, followed by key characters from Fantastic Beasts. From left to right, they are the wands belonging to Voldemort, Ron Weasley, Hermione Granger, Harry Potter, Albus Dumbledore (the Elder Wand), Newt Scamander, Tina Goldstein, Queenie Goldstein, and Gellert Grindelwald (the wand he possessed before claiming the Elder Wand).

All of the wands point inward, inviting both devoted and new fans, as well as future generations, to discover more of the magic and adventure of the Wizarding World.

What’s in store

J.K. Rowling’s stories continue to be the foundation upon which the Wizarding World is built. The books, movies, stage show, theme parks, games, and much more, all offer fans a myriad of ways to immerse themselves in this magical universe.

The new Wizarding World logo signals a new era of limitless possibilities... and so much more magic yet to come.

Wizarding World highlights for 2018 include:

· The hit play Harry Potter and the Cursed Child opens on Broadway this spring, before continuing on to new territories, including Melbourne, Australia, in 2019.

· The second of five films in the Fantastic Beasts series, Fantastic Beasts: The Crimes of Grindelwald, comes to theatres worldwide in November 2018.

· Scholastic, the US publisher of all the Harry Potter books, is having 20th anniversary celebrations for the original publication of Harry Potter and the Sorcerer’s Stone.

· The exhibition Harry Potter: A History of Magic, a hit since it opened at the British Library in London last October, comes to the New-York Historical Society this October.

· The new Portkey Games label will release two hugely anticipated games: Harry Potter: Hogwarts Mystery, coming this year, and Harry Potter: Wizards Unite.

WIZARDING WORLD™ is a trade mark of Warner Bros. Entertainment Inc.

WIZARDING WORLD™ publishing and theatrical stage rights © J.K. Rowling

WIZARDING WORLD™ characters, names and related indicia are TM and © Warner Bros. Entertainment Inc. All Rights Reserved

A guide to the wands in the new Wizarding World logo